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MGT 201 SEU Consumers Needs to Formulate a Marketing Plan Questions

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‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

Department of Business Administration

College of Administrative and Financial Sciences

Assignment 1
Marketing Management (MGT 201)
Due Date: 14th January 2023 @ 23:59
Course Name: Marketing Management

Student’s Name:

Course Code: MGT201

Student’s ID Number:

Semester: 2nd

Academic Year:

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of 15


Level of Marks: High/Middle/Low


The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:

Recognize an understanding of the overall marketing concepts, goals and strategies within the context of
organizations goals and strategies. (CLO-1)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological
factors which influence consumer’s decision.. (CLO-3)
Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and
wants to formulate a marketing Plan. (CLO-5)


Case Study

Max Marks-7.5

Read the Chapter Case Study “The Coffee Wars” from Chapter No- 2 “Developing Marketing
Strategies and a Marketing Plan” Page: – 58 and 59 given in your textbook/E-book –
“Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following
1. Perform a SWOT analysis for Starbucks and Dunkin’ Donuts. Based on your analysis, in
which company would you invest? Justify your answer.(2.5 Marks)
2. Which growth strategies have been pursued by Starbucks and Dunkin’ Donuts in the…

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